Abstract
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinationals in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a particular corporate culture. Indeed, as opposed to most of the other multinationals, Unilever presents values based on human relationships and local autonomy. Finally, we had the opportunity to get an interview with a Unilever executive called Stéphane Verhaeren. He is the Brand Manager for the Knorr Culinary Aids.
