A detailed look at brand management
Dissertation - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
Developing a supply chain for the service industry
Dissertation - 41 pages - Management
Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of “integrated logistics”. With IT (Information Technology) acting as an...
All you need to know about testing - preparation, process, evaluation and analysis
Dissertation - 72 pages - Management
There is a lot of terminology surrounding testing, but not until recently has there been an industry standard. A new standard (first published in August 1998) seeks to provide a standard set of terms: BS 7925-i Glossary of Testing Terms. Although a British Standard, it is being adopted by the...
Inventory management and control
Dissertation - 42 pages - Management
Materials constitute the most significant part of current assets of a large majority of companies. On an average, inventories are approximately 60% to 70% of the current assets in any manufacturing company and 30% to 40% in any construction company. Because of the large size of inventories...
A study on stress management
Dissertation - 67 pages - Management
Stress is usually defined in terms of the internal and external conditions that create stressful situations, and the symptoms that people experience when they are stressed. STRESS MANAGEMENT is a very vital aspect of every organization. Stress management can be linked to our day to day...
Performance appraisal at an inflatables company
Dissertation - 44 pages - Management
Different terms are use to denote human resource management. They are labor management, labor administration, labor management relations, employee employer relations, industrial relations, personnel administration, personnel management, human asset management, human resource management and other....
Risk management when dealing with foreign exchange (forex)
Dissertation - 77 pages - Management
Risk can be explained as an uncertainty and is usually associated with the unpredictability of an investment performance. All investments are subject to risk, but some have a greater degree of risk than others. Risk is often viewed as the potential for an investment to decrease in value. Though...
Managing the global supply chain: A risk measurement perspective
Dissertation - 43 pages - Management
The end of the last millennium and the beginning of the new millennium has seen supply chain management emerge as a new management paradigm and a source of competitive advantage. This is especially true in a global marketplace where "getting the right goods at the right place at the right time...
A closer look at Covansys with special reference to ITES sector in India
Dissertation - 100 pages - Management
Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing through an onsite, offsite, offshore delivery...
Effective management strategies in the IT sector
Dissertation - 45 pages - Management
My dissertation titled “Effectiveness of stress management strategies in IT sector” mainly deals with how stress affects the health of employees. Stress has become one of the most serious health issues of the 1990s and its impact is likely to continue well into 21st century. Stress is a...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of...
Laughing and Having Fun in Business: Humor as a Tool for Enhancing Leadership
Dissertation - 35 pages - Management
The study was my eagerness for humor, fun and laughter in the day-to-day life. While finding out information on the relation between humor, the sense of humor and laughter and the corporate world, we found that this subject was more relevant than what many people could think. Actually, some...
An analysis of the psychological contract between employers and employees and how this ?ffects performance
Dissertation - 29 pages - Management
The current study examines the st?tus of psychologic?l contr?cts in the tourism ?nd hospit?lity industry. Employees identified the import?nce they expressed in relation to different ?spects of the psychologic?l contr?ct ?nd the degree to which their org?niz?tion h?d fulfilled these oblig?tions....
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Security versus privacy information technologies: is Big Brother watching us?
Dissertation - 69 pages - Management
The emergence of Information Systems brought about some problems linked to the notion of privacy. If the computerization of data was generally considered to be a progress, it was sometimes accompanied by fright, or even by fantasies nourished by Big Brother, about possibility for other people or...
Why and how building multicultural team in a multinational company?
Dissertation - 30 pages - Management
Today, globalization has increasingly become a watchword by which companies swear by and they accordingly install subsidiaries on foreign markets and relocate resources. An important issue in this process is the question of intercultural management and human resources within the global...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of this historical...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Strategic Management - Promoting innovation: planning and process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
Personality traits, a fundamental factor for expatriate performance
Dissertation - 35 pages - Management
My topic aims at proposing a relation between our personality traits and our performance abroad. Nowadays, expatriates represent a real competitive advantage for multinational companies (MNCs). This research could help companies to understand how important personality is when selecting criteria...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
The Intercultural management in the tourism sector: a new opportunity for a sustainable performance
Dissertation - 60 pages - Management
The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another employee...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
Outsourcing different it functions: a vendor-client relationship perspective
Dissertation - 14 pages - Management
We have all heard and read about companies moving their plants, development units or production facilities outside, as a result of outsourcing. The foremost reason of outsourcing seems to be the transaction cost theory that states that a "company should outsource activities if, to carry them out...
Client consultancy project: Leeds Metropolitan University Student' Union Elections
Dissertation - 28 pages - Management
This report carries out extensive background research to the election process of Leeds Metropolitan University Students Union (S.U.) and the attitudes of students attending the University. The findings show that students do not feel there is an effort to engage them in the S.U. election process...
The Identification and Reduction of Risk in Project Management
Dissertation - 56 pages - Management
The main goal of this report is to discuss the process of identification and risk reduction in project management. The report will target two vital tools and techniques which are crucial for risk management and its significance. The level of failures among large, medium and even small projects is...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
How to create a homogeneous culture across boundaries?
Dissertation - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinationals in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a particular corporate culture....
