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15 janv. 2007
doc

Entertainment industries and globalization? Focus on the music industry

Essay - 9 pages - Business strategy

For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have....

12 janv. 2007
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The Identification and Reduction of Risk in Project Management

Thesis - 56 pages - Management

The main goal of this report is to discuss the process of identification and risk reduction in project management. The report will target two vital tools and techniques which are crucial for risk management and its significance. The level of failures among large, medium and even small projects is...

12 janv. 2007
pdf

Licensing the taxicab market, pros and cons

Essay - 9 pages - Business strategy

The feature of the taxicab industry varies significantly from one country to another in terms of the market share, type of vehicle and its level of regulation. Its role and proportion in the whole transport system has relatively decreased as compared to the other modes of public transport such as...

12 janv. 2007
pdf

Brand management : Study of an International Brand

Case study - 11 pages - Management

The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...

11 janv. 2007
pdf

What you should know to negotiate in China

Course material - 31 pages - Business strategy

China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be expected to reach, it seems...

05 janv. 2007
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Case study: Ryanair

Case study - 13 pages - Management

The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...

05 janv. 2007
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How does the New Product Development process for overseas markets differ from a domestic focus? What factors are crucial to the success of international NPD?

Case study - 7 pages - Business strategy

A launch of a new product is one of the most popular strategies adopted by firms when wanting to gain exposure to the international market. Both tasks of launching the product as well as receiving international assimilation is a herculean task considering the international business where the...

05 janv. 2007
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Is it ethical to manufacture as cheap as possible?

Essay - 7 pages - Management

The domestic environment in which firms constantly compete helps shape their ability to grapple with international markets. To tussle through this phase of vigorous competition, firms in the domestic area must continually strive to reduce costs, boost product quality, increase productivity, and...

04 janv. 2007
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Paternity leave - history, statutory in Europe, limits, reappraisal

Essay - 6 pages - Human resources

Launched by the Jospin government on the 1st of January 2002, this 11 successive day's break (18 in case of multiple births) has been added to the 3 already entitled days since then by the labor law. It is open to every father namely wage-earners, independent workers, farming workers, civil...

04 janv. 2007
doc

Airlines and energy prices

Market study - 16 pages - Business strategy

Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...

03 janv. 2007
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International business strategy The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

28 déc. 2006
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Brasseries Kronenbourg: 1664

Case study - 21 pages - Business strategy

We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...

14 déc. 2006
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Blue Elephant: PESTLE analysis

Case study - 3 pages - Audit

This document presents an environmental audit on Blue Elephant, a self-service high-pressure vehicle with jet washing stations. This center is located in Portsmouth in England. I will try to analyze and evaluate the consequences of running a business such as Blue Elephant. To facilitate easy...

14 déc. 2006
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Effectiveness of health services in the developing world

Essay - 5 pages - Management

Delivering medicine to the world's poorest people is a challenge. Hot, poor places such as Tanzania have many microbes but microscopic health budgets. Because they cannot afford adequate health care, poor people are sick a lot of time (The economist, 17/8/2002). Another report by the UNAIDS...

14 déc. 2006
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Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...

14 déc. 2006
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Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network - publié le 14/12/2006

Essay - 6 pages - Management

Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be, in contact with a whole range of other...

14 déc. 2006
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Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector - published: 14/12/2006

Business plan - 7 pages - Management

Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact that one approach to developing a successful...

14 déc. 2006
doc

Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

14 déc. 2006
doc

Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network

Essay - 6 pages - Management

Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, the same cannot be said for businesses. A business unit does not exist in isolation as it will be, in contact with a...

14 déc. 2006
doc

Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector

Business plan - 7 pages - Management

An essential ingredient of small businesses is business planning. It is perceived to be vital by both governments and business support infrastructure, such as the Business Links (Beaver, 2002, p88). On similar lines, O'Gorman bases his idea on the fact that one approach to developing a...

08 déc. 2006
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The scapegoat

Essay - 8 pages - Management

Traditionally, a scapegoat was a goat that was led away in the wilderness, for the Day of Atonement in Judaism, Yom Kippur. That rite was described in the Bible. Christian theology is a symbolic prefiguration of the sacrifice of Jesus who offered his own life to take the sin of the world on his...

30 nov. 2006
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Customer Loyalty

Essay - 6 pages - Management

With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets of a company;...

30 nov. 2006
doc

Meaning and importance of customer loyalty

Essay - 6 pages - Management

With the globalization of the world, competition is experiencing new heights. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become an expensive strategy. Therefore the customer has become the most valuable asset of a company as a result of...

29 nov. 2006
pdf

Estimating market risk premium using Markov switching : Tunisian Case

Thesis - 97 pages - Finance

The general increase in volatility of the …nancial markets can be partly explained by the growing uncertainly of the economic environment. It is, on the other hand, a reflection of the growing efficiency and integration of the financial markets allow the almostinstantaneous move of capital...

29 nov. 2006
doc

Decisions of investments in the stock exchange - The case study of Burberry

Essay - 6 pages - Finance

Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history...

27 nov. 2006
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Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Essay - 5 pages - Business strategy

In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...

23 nov. 2006
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Airline companies strategy and Open Skies Agreement

Market study - 9 pages - Business strategy

From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...

23 nov. 2006
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Initial Public Offerings: an Outlook through Game Theory

Essay - 16 pages - Finance

Initial Public Offerings (IPOs) have become increasingly important in the contemporary economics and finance. They represent the entrance on a deep and liquid market with access to unlimited reserves of capital from all over the world. But IPOs can also appear as a short-term fund-raising tool,...

23 nov. 2006
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Initial Public Offerings: an Outlook through Game Theory - publié le 23/11/2006

Essay - 16 pages - Finance

Initial Public Offerings (IPOs) have a very special place in contemporary economics and finance. They represent the entrance on a deep and liquid market with access to almost unlimited reserves of capital from all over the world. But IPOs appear also as a short-term fund-raising tool, especially...

22 nov. 2006
doc

An implementation of the AIM and DRIVE method - publié le 22/11/2006

Essay - 31 pages - Logistics

According to the industry benchmarks, Bob's Farm Stores is spending more than it needs to on its purchasing process. We believe that they could save a total of $1,065,462 by implementing three strategies, namely 1) implementing a mid-tier ERP system, 2) consolidating the number of annual...