The influence of brand equity on the success of franchises' expansion
Dissertation - 112 pages - Management
Previous research widely recognizes brand equity as a factor of durability for a business model. However, there is a noticeable gap in the literature in identifying the influence of brand perception on the success of a franchise firm. Addressing these gaps, this paper explores the impact of...
Mompreneurship: Moroccan mompreneurs in the argan oil industry
Dissertation - 6 pages - Management
Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the...
The idea and history behind Google
Essay - 5 pages - Management
Google, a multibillion dollar company that has changed the way the world searches for information, had a very humble beginning. What started out as merely a great idea for a new algorithm eventually transformed into a complex and extremely sophisticated system for ranking pages and making...
Skills and communication
Practical guide - 15 pages - Management
A Powerful Introduction - Greeting - Who is speaking - Who you are representing - Attention Grabber revealing product - Objective and Need - Time - Structure An Attention Grabber? - A PROBLEM to think about? - Some AMAZING FACTS? - A STORY or PERSONAL ANECDOTE? - A QUOTATION?
The management system of cash flows in a unipersonal and anonymous company - The case of Sotra-Industries.
Case study - 6 pages - Management
Like all the students at the end of the fifth year at INP-HB, the student of CETIG (center of study of the techniques of management engineering) must write a thesis after an internship of at least 4 months in a company. The aim is to allow the students to natch their theoretical knowledge with...
Project and operations management assignment
Thesis - 12 pages - Management
The main aim of the report is to demonstrate the objectives of operations management, identify different strategies and also demonstrate how the strategies impact process design. The report is divided into three sections or parts namely - Analysis, Conclusion and References. Analysis - This part...
Corporate Governance in U.K and Corporate Financial Performance
Essay - 3 pages - Finance
The issue of corporate governance and whether it affects the financial performance have for many rears been a center of curiosity for economic researchers. Researchers have been seeking to establish whether or not there is a direct relationship between these two forces in the corporate world....
Group auditing: Tiger pride enterprises
Case study - 9 pages - Accounting
Conventionally, in auditing, a component is a business activity for which the group or component management provides financial information to be included in the financial statements of the group. Group financial statements refer to the combined aggregated financial statements of the components...
Product mix: Head and Shoulder shampoo
Case study - 2 pages - Business strategy
Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...
How is technology improving sustainability in fashion ?
Essay - 7 pages - Management
From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research....
Evaluate the predictability of excess stock returns
Essay - 4 pages - Finance
First and foremost, predictability of excess returns in the stock markets is an issue which is affected by not just a factor but many factors in the environment. The issues which daily affects the markets such as politics and economical environments will definitely affect the predictability of...
The concept scoring matrix
Essay - 2 pages - Business strategy
The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...
Analysis of the investment environment of UK with regard to the Nelly Capital business
Essay - 6 pages - Business strategy
Traditionally, the investment climate in a country or in the world refers to the prevailing financial and economic conditions that affect the investors in a place. In this case, an investor is an individual or institution that is willing to lend money to an operating business in order to get a...
Effects of piracy on cruise ships' business
Essay - 1 pages - Business strategy
Smooth Sailing, a private cruise ship company, has seen a decline in performance due to an increased presence of pirates in the area in which it cruises. This has contributed significantly to the decline of its overall sales value and presently it has seen a decline of about 30 percent of its...
The WTO's importance in relation to the global trading system has now diminished
Essay - 5 pages - Business strategy
Born in 1995, the World Trade Organization's mission is to liberalize trade in goods and services in the world. Globalisation with the creation of a jurisdiction of trade conflicts, WTO conferences from Seattle to Bali in 2013 , showed the new influence of the institution, the a major issue...
Mass Customization
Essay - 4 pages - Business strategy
Living is more a question of what one spends than what one makes. Marcel Duchamp. For a long time, our current society is based on consumption and capitalism. Firms aim at increasing and customers aim at increasing their well being. Since The glorious thirty, companies used to practice the...
The origins of micro finance
Worksheets - 3 pages - Finance
Microfinance refers to the provision of financial products and services to the poor, excluded of traditional financial systems. If microcredit is the best known dimension of microfinance, the latter, however, has a wide range of products and services, as indispensable as the current account,...
The organizational cultural dimensions, and the Bulgarian business mentality
Essay - 8 pages - Management
Globalization and open markets have enabled the interconnection of worlds. These phenomena have simultaneously accelerated the transformation of modes of thought and consumption. But in this time of economic crisis and increased competition, the need to adapt and diversify its teams is imposed on...
The factors shaping the capitalist spirit according to Max Weber and Werner Sombart
Essay - 2 pages - Management
The word "capitalism" appeared in the late nineteenth century, with the German Socialists. Later, this word was used by economists, historians and sociologists, as W. Sombart who in 1902 published his book Der modern Kapitalismus or Max Weber published in 1904 protestantische Die Ethik und der...
Portrait of the Bulgarian Businessman : Cultural origins of the capitalistic spirit in Bulgaria
Essay - 4 pages - Management
In 1946, the Bulgarian Communist Party ended the Bulgarian Monarchy in order to establish a "people's democracy"; it was the Communist era in the country. Bulgaria is still a predominantly agricultural nation, a policy of collectivization of land is decided; the government imposes, in...
A vision statement of the Business organization in Bulgaria
Essay - 4 pages - Management
Early theories of work organization appeared in the early 1900s, with the current of the classical school born of Taylorism and Fordism. There is a horizontal and vertical division of labor. It is the manual activity that dominates, and the work is painful. Then, a reflection begins to embark on...
Customer value creation: The case of Beats Electronics
Case study - 3 pages - Business strategy
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...
Sony's Customer Relationship Management
Case study - 2 pages - Management
Why did we choose Sony ? Stability of public traded company Extensive training Clearly stated purpose Comprehension vision coverage Various plans to fit employees needs Multiple medical plans for employees circumstances Leadership spirit and innovative firm
CRM a powerful tool for tracking customers but which finds its limits at Antalis
Essay - 35 pages - Business strategy
CRM is a department that has succeeded in building its place within companies, and have took a prominent place at Antalis. This sector is a very specific sector both on its complexity that is very difficult market to break into. The market is highly competitive, and although Antalis occupies a...
Competitiveness of the European Union versus the main economic power of the world
Essay - 12 pages - Management
The European Union (EU) is an economic and political union composed of 28 Member States born February 7, 1992 by the Treaty of Maastricht. With a total population of over 500 million inhabitants, the EU is the world's leading economic power and generates 25% of global GDP. It is also a...
Contemporary Business Management issues such as reducing the carbon footprint
Case study - 6 pages - Management
BP, which is popularly known as British Petroleum, is the world's third largest energy corporation. In 2010, BP, which has $272 billion worth of assets, registered $308 billion worth of profits. BP has more than 79,000 workers employed in different capacities in branches across the globe. The...
Information technology benefits in e-supply chain coordination
Essay - 4 pages - Business strategy
Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the inventories to the distribution...
HRM Practices in Post-bureaucratic Era
Essay - 3 pages - Human resources
The history of human resource management (HRM) dates back in the 19th C, when the then called “welfare secretaries” came to existence in organizations. These welfare secretaries were women solely concerned with the protection of girls and women. Their establishment was triggered by the...
Strategic management of Disneyland in Shangaï
Case study - 20 pages - Business strategy
In 1976, the Cultural Revolution came to the end and finish with the death of Mao in 1977. Deng Xiaoping arrived to the power and started political and economical reforms “the socialism with Chinese characteristics). There will be three waves of reforms: - The first one from 1978 to 1984...
The influence of culture on Business activities: a comparative analysis of China and Nigeria
Case study - 5 pages - Management
According to Zimmerman (2015), culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. It was also described by Murphy (1986) as that complex whole which includes knowledge, belief, art,...
