Analysis of our brands, ads, sales forces and offices, and factory/production-location
Case study - 2 pages - Management
Traveller : Our first brand. We relied heavily on this segment and product to establish ourselves rapidly in several geographical areas. We have maintained our product to 76 judgment until we were able to invest in R&D. This investment went at the perfect timing, because we were losing markets...
Research method for management: Universal Music
Case study - 10 pages - Management
Universal Music Group is the biggest American music company and corporation worldwide. Currently, the company is a subsidiary of Vivendi Groupe, and owns Universal Music Publishing Group, the second biggest music publishing company all over the world. The global corporate headquarters of the...
Analysis of the aircraft and defence industry: Financial ratio analysis and prediction
Case study - 13 pages - Business strategy
The European Aeronautic Defense and Space Company (EADS) is an aerospace and defense corporation. EADS was founded on July 10, 2000, through the merge of Aerospatiale-Matra DaimlerChrysler Aerospace AG and ConstruccionesAeronauticas SA. The firm is headquartered in Leiden, Netherlands, under CEO...
In your opinion what was the primary cause of the financial crisis/recession of 2008-2009?
Case study - 3 pages - Government finance
I believe that the main reason for the economic depression that happened to United States in 2008-2009 was as a result of failure by the insurance companies and banks. The cri8sis was mainly as a result of a combination of global macroeconomic imbalances and weaknesses that were so sever in the...
XMMX design
Case study - 17 pages - Business strategy
XMMX Design is a private limited company (Ltd.) with a capital of €10 000, whose personnel have offices in the three following cities: -Angers, where the company headquarters are located, -Paris, where the two founder members' customers are received, -Strasbourg, from where works one of the...
Change management seminar
Case study - 7 pages - Management
The first thing we highlighted during the seminar was about seeing changes and how the fact that we see it affect our attitude. Unseeing changes lead people to act normally and they are not trying to resist. Their environment is equal and stable. With respect to situation where changes are...
Sample letter: Job application for the post of consultant in knowledge management
Sample letter - 1 pages - Management
I send you my application in answer to the announcement appeared on your website for the junior consultant post in knowledge management. I should like to be considered for this post. Due to its importance around the world, its structure, and its organization, your company would allow me to have...
Wooden Kit houses marketing strategy
Case study - 5 pages - Business strategy
Wooden kit houses are also called “timber kit homes”, because they are sold in kit, and the customer who buys the entire pack is therefore able to build his own house by himself, without any professional help. Every raw materials or tools needed by the customer are furnished in the kit...
Wooden Kit houses marketing strategy - publié le 05/06/2013
Case study - 5 pages - Business strategy
Wooden kit houses are also called “timber kit homes”, because they are sold in kit, and the customer who buys the entire pack is therefore able to build his own house by himself, without any professional help. Every raw materials or tools needed by the customer are furnished in the kit...
Age verification systems and closed user groups in Germany
Case study - 20 pages - Management
Media accessibility via internet is rapidly increasing within the last decade. Reaching every kind of data,including media content have become easier due to the widespread internet access and fastly improving technologies, especially mobile devices. Likewise providers have found an opportunity to...
Renault marketing strategy
Case study - 6 pages - Business strategy
Over the past few years, the automotive market has been through several changes. First of all, the fluctuation of gas prices motivates people not to take their car anymore to do usual journey, such as journey to work or other daily ones. This is why many cities have established new way of moving,...
Advantages of e-recruitment
Case study - 7 pages - Human resources
The online recruitment (or e-recruitment) is the process of matching people and appropriate job offers thanks to the internet tool. It is also the process to hire them using the internet. Usually and nowadays, the most common form of online recruitment is the ads of jobs that we can find on job...
SoundCloud: Business model
Case study - 10 pages - Business strategy
The company SoundCloud has been created in 2007 in Stockholm, Sweden, by Alex Ljung and the artist Eric Wahlforss. As soon as the company has been created, it has been moved to Berlin, Germany, because according to the founders, it is the best city for everything regarding the music industry in...
Strategic management in the soft drinks industry - publié le 29/05/2013
Case study - 7 pages - Management
Coca-Cola and Pepsi Cola have always competed against each other. It has been more than a century ago since both brands started fighting to beat the other one and become the most successful one. This “war” does not only concern the products offered by Coca-Cola and Pepsi. It is bigger...
Strategic management in the soft drinks industry
Case study - 7 pages - Management
Coca-Cola and Pepsi Cola have always competed against each other. It has been more than a century ago since both brands started fighting to beat the other one and become the most successful one. This “war” does not only concern the products offered by Coca-Cola and Pepsi. It is bigger...
New children's vitamins: Vitapop
Case study - 15 pages - Business strategy
Vitapop is the new children's vitamins, launched exclusively in the United States of America. As other vitamins for children, these vitamins are a supplement for a balanced and healthy diet, and are composed of usual A, B, C and D vitamins, with calcium and iron. Actually, the human body requires...
Ethical issues of L'Oreal and Unilever
Case study - 8 pages - Business strategy
Nowadays, big corporations usually need a strong code of ethics to let the stakeholders know about the mission of the corporation and its values as well. Sometimes, the code of ethic written by the company is not quite in correlation with the way it acts, as a company, as an employer, as a...
Business ethics analysis: Interview
Case study - 5 pages - Business strategy
For this assignment I decided to interview a good friend of mine that has been in the workforce for almost 4 years. He prefers to stay anonymous, so I will only call him by his first name: Thomas. The interview has been done in French, in face to face. I took some notes and tried to translate and...
Business ethics analysis: Interview - publié le 24/05/2013
Case study - 5 pages - Business strategy
For this assignment I decided to interview a good friend of mine that has been in the workforce for almost 4 years. He prefers to stay anonymous, so I will only call him by his first name: Thomas. The interview has been done in French, in face to face. I took some notes and tried to translate and...
Advanced corporate finance - publié le 24/05/2013
Case study - 5 pages - Finance
An Efficient Markets Hypothesis is an investment theory saying that all relevant information is always reflected in a security's market place by the security price and its trends. In other world, it states that it is impossible to beat the market because stock market efficiency causes stock...
Advanced corporate finance - published: 24/05/2013
Case study - 5 pages - Finance
An Efficient Markets Hypothesis is an investment theory saying that all relevant information is always reflected in a security's market place by the security price and its trends. In other world, it states that it is impossible to beat the market because stock market efficiency causes stock...
The Mood Bar: Case study
Case study - 5 pages - Business strategy
The Mood Bar is a new concept bar where people can go and order mixed drinks that are made according to their current mood and state of mind. Those kinds of drinks already exist and are known as smart drinks. We can find some almost everywhere in the world. There are many different types that...
The Mood Bar: Case study - publié le 24/05/2013
Case study - 5 pages - Business strategy
The Mood Bar is a new concept bar where people can go and order mixed drinks that are made according to their current mood and state of mind. Those kinds of drinks already exist and are known as smart drinks. We can find some almost everywhere in the world. There are many different types that...
Strategic marketing of TRENCO - publié le 24/05/2013
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Dell: Analyzing financial statement - publié le 24/05/2013
Case study - 10 pages - Business strategy
products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...
Dell: Analyzing financial statement
Case study - 10 pages - Business strategy
products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...
Business ethics, the corporation movie: 10 problems that business organizations are producing
Case study - 2 pages - Business strategy
Regarding to “The Corporation” movie, we can identify a list of 10 problems that business organizations are producing. Corporations generate externalities: Externalities come up because corporations cannot handle all the variables which impact on their processes but also their...
The entrepreneur's path to global expansion: Global economy
Case study - 29 pages - Business strategy
The first step for an entrepreneur is to define what are its opportunities and resources. Selling existing product or service in new geographic markets.Demand for a new product or service or for an existing product.Possibility of product-line extension. Better access for the company to resources...
Tata group case study
Case study - 7 pages - Business strategy
In January 2008, Tata Motors unveiled the Nano. A compact car designed in order to be affordable for the low level of life's population in India. The world was waiting for this car, Ratan Tata had announced that the Nano would be priced around $2000 making it the cheapest car in the world....
