Dell's customer relationship management (CRM) strategy - publié le 17/01/2011
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...
Business plan for the French start-up 'Mixing corporation'
Business plan - 6 pages - Business strategy
'Mixing corporation' is a French start-up company. It was set up by DJ Paulette, a famous Parisian DJ. She plans to use her expertise in music along with her networks to create her own business. 'Mixing corporation' will be a private limited company. Its activities consist in...
Starbucks's strategy analysis and key factors for its success
Thesis - 9 pages - Business strategy
Coffee has lived through centuries often with a counter-culture connotation. Brews were known to sustain artists, politicians, radicals and people that liked profound debates. Starbucks disrupted the scene by providing a more accessible site, a cozy and attractive place to appreciate coffee....
The empathetic manager in the developing world
Thesis - 9 pages - Management
A manager is a vague definition of a position one has in the company. The work varies depending on the size of the sector, hierarchy, and the values of the organization. Moreover, the interpretation of what a manager is, and what a manager does, has evolved in parallel to the constantly changing...
SWOT analysis of a company that specializes in airbag systems
Thesis - 9 pages - Business strategy
The Strategic process is currently taking place, so the result and income can only be supposed. The company is a small family business called Helite that started 8 years ago and specializes in Airbag systems for individual protection. The activity mainly deals with horseback riding and motorcycle...
Strategic management: Selling Airbag Jackets for motorcycles in Germany
Thesis - 9 pages - Management
Germany has the biggest population in Western Europe with 82 million people. Germans tend to live in big cities (unlike in France where people live in medium and small size cities except for Paris). The CIA World Fact Book states that 74% of the total population lives in an urban environment and...
The truth behind surveillance monitoring: An employee perspective
Essay - 3 pages - Management
Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...
Knowledge management in organization: Case Allshade
Thesis - 10 pages - Management
Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its products and...
Organization development, strategy and change: Sanofi-Aventis
Thesis - 10 pages - Business strategy
Sanofi-Aventis was created in August 2004, following the French company Sanofi-Synthélabo's acquisition of Aventis. The new pharmaceutical group,Sanofi-Aventis, is specialized in seven therapeutic areas: cardiovascular, thrombosis, metabolic disorders, oncology, central nervous system,...
Business Ethics - Managing Utopia
Internship report - 3 pages - Management
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything they can to be the most...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
The integrated management of the logistic processes (supply chain management)
Case study - 1 pages - Logistics
The development of the supply management chain (SCM) depends on the ability of a company to respond to customer requests. Responding to customer requests has to be done while being able to maintain the economic position of the company through the introduction of new products. By synchronizing a...
Sony, a case study: The advantages and disadvantages of outsourcing
Thesis - 5 pages - Business strategy
Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
The evolution of the Walt Disney Company
Case study - 6 pages - Business strategy
Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...
3M: The culture of the Company and its innovation
Case study - 4 pages - Management
3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. This...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...
The Game Theory
Thesis - 16 pages - Management
There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one such theory...
The Strategy of the EADS group
Case study - 4 pages - Business strategy
The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...
The Strategy of the Danone group
Case study - 8 pages - Business strategy
Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...
Study of the managerial culture and practices of the United Kingdom
Case study - 4 pages - Management
The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...
Perfect competition and Pareto optimality
Case study - 2 pages - Management
The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...
Theorems of Modigliani and Miller
Thesis - 2 pages - Management
Two economists from the United States,Franco Modigliani and Merton Miller became famous in the 1960s thanks to an article they had published. The article was called'The cost of capital, corporate finance and investment theory'. This article radically changed the risk assessment investment...
Large Companies
Case study - 5 pages - Business strategy
In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...
The evolution and expansion of Nestle
Case study - 12 pages - Business strategy
In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...
Honda's publicity campaign for the CR-V
Case study - 2 pages - Management
Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...
