Abstract
The 1920s, also known as "The Roaring Twenties," was a defining decade of changing times, especially for women, after the uncertainty of World War I, which had dramatically changed roles in society, with women stepping up to take positions previously occupied by men. Apart from encouraging independence, this change sparked a revolution in women's fashion.
Extract
[...] The 1920s legacy lives on in today's fashion and culture. Many components of the time, including mini haircuts, genderless shapes and an emphasis on simplicity and function, continue to resonate. The period's ethos of liberation and its glorification of the self-inspiring contemporary branding and design. To this end, the post-war and post-COVID moments can also be juxtaposed: the emergence of a societal desire for liberation and self-expression reflected in the clothing of the time, which was a lot bolder and eccentric. [...]
[...] Women's style and societal norms were further revolutionized by the emergence of "la garçonne." Popularized by the author Victor Marguerite's 1922 novel, this androgynous style put boyish forms, bobbed locks and functional but fancy designs that defied old beauty standards at the fore. The garçonne look epitomized a rebellious sense of empowerment, a reflection of women's quest for equality and authenticity. Designers such as Chanel and Jean Patou were instrumental in crafting this period, drawing inspiration from jazz culture and nightlife to produce daring, modern shapes. [...]
