Abstract
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of products and services answering the actual problems of sustainable development. Technological evolutions and innovations makes Renault able to offer electric cars at reasonable and affordable costs. This is also the vehicle adapted by the major part of the Europeans, who drive less than 60km per day. The point of this paper is to analyze and create a marketing plan to help Renault to internationalize its electric car offer, and sell some in North America. As search and development of these cars have been possible due to the Renault and Nissan alliance, we can assume that it can be a plus point to enter the North American market. The place chosen to launch first is California, because this state is very concerned by sustainable development and has planned to implement the use of electric cars. Officially, a billion dollars could be spent from 2008 to 2012 to create and implement public and private battery plugs in the area of San Francisco.
