Abstract
AXA is a French group rooted from the merge of various insurance companies whose the most ancient was created in 1816.
L'Ancienne Mutuelle de Rouen was a small French insurance society created during the XIXth century whose main function was to cover the agricultural risks in Normandy.
Over this cooperation the future group of AXA will be developed.
In 1978 l'Ancienne Mutuelle takes the control of the Compagnie parisienne de garantie, renamed Mutuelle parisienne de garantie. The cooperative Ancienne mutuelle is renamed Mutuelles Unies.
In 1982, Mutuelles Unies buy the Drouot Group. The whole of this becomes the first private insurance group in France. In July of 1985: AXA becomes the corporate denomination of the all Mutuelles Unies /Drouot.
Extract
[...] Over this cooperation the future group of AXA will be developed. In 1978 « l'Ancienne Mutuelle » takes the control of the « Compagnie parisienne de garantie », renamed « Mutuelle parisienne de garantie ». The cooperative « Ancienne mutuelle » is renamed « Mutuelles Unies ». In 1982, « Mutuelles Unies » buy the « Drouot Group ». The whole of this becomes the first private insurance group in France. In July of 1985: AXA becomes the corporate denomination of the all "Mutuelles Unies /Drouot". AXA is now a French international company. The social is located in Paris. [...]
[...] 5 Week from 13/07 to 17/07: Learning of the company software's use. 6 Week from 20/07 to 24/07: Writing of the electronic letter to send and adaptation to each client. 7 Week from 27/07 to 31/07: Building, writing and adaptation of the postal letter to send to each client and sending of the electronic letter to the client of the list. 8 Week from 03/08 to 07/08: Sales talk preparation and review of the courtesy methods to prepare the cold call with the clients + Sending of the postal letter to all the clients of the list. [...]
[...] Client canvassing is the most efficient method to sale. In other words, if it is not efficient the company can fail. Internship Assessment After almost three months spent within the insurance agency « AXA Carré d'As » the international group's subsidiary, I opened my eyes and discovered a bit more about business world. Before doing this internship, I really had no idea about how to implement what I learnt and all the knowledge I have after two study years in NEOMA Business School and the Universidad Externado de Colombia. [...]
[...] (Please note that the last week has not gone (from the 31/08 to the 04/08) so I will follow the schedule until the internship final date). Difficulties During the execution of this mission I was exposed to various number of problems. Firstly for the classification of the clients to canvass I had to select clients in the portfolios considered as « inactive ». In other words clients relatively ancient that had not renewed contracts or that were subscribing to very few contracts with the agency. This research has been very large and intensive because general agents have plenty of clients in their portfolios. [...]
[...] My internship master Mr de C. helped me a lot so that I could make the pre-canvass period preparation concrete. Nevertheless during the cold calls, I had to face many difficulties (demanding of the clients, lack of knowledge of the field, unavailability of the clients or lack of interest of the clients called for the products).After, the phone relaunch helped me a lot because it enabled me to correct the mistakes I had committed during the first cold call. In order to do its profession, the salesperson has to follow various number of training and schooling that can be for instance an internship in a company during one's studies but the person can also do a schooling internship organized by the company where the person works to establish the methodology. [...]
