Abstract
Il s'agit d'une étude de cas sur FORD en anglais répondant aux questions suivantes :
- In which industry do you think Ford's Smart Mobility business segment competes? Why?
- How strong are the competitive forces confronting Ford in the global market for smart mobility? Do a five- forces analysis and identify the key driving forces and key success factors to support your answer.
- How have Ford's business strategy choices strengthened or weakened its prospective competitive position in the mobility industry? Discuss how the company's senior management has chosen to increase the horizontal or vertical scope of the firm.
- Perform a competitive strength assesment of Ford's prospective partners in the mobility industry.
- What specific business strategy recommendations would you make to Ford's management regarding its Dynamic Shuttle program? Consider carefully its strategy to enter emerging markets such as India. Should the company consider a greenfield development, a strategic partnership or alliance, or acquire an existing mobility provider? Are there other potential strategic options that should be under consideration?
Le document comprend différentes analyses (PESTEL, SWOT...) et des recommandations finales.
