Abstract
This present thesis aims to bring answers to an issue related to the influence of e-commerce on the performance of luxury companies by looking at the case of the company Christian Dior Couture. Named "The influence of e-commerce on the financial performance of luxury companies: the case of Christian Dior Couture" this thesis has for purpose to shed light on the financial impact of e-commerce within luxury companies.
The review of the literature gave us a first step to better understand the context of the creation of e-commerce, its evolution and then its adoption by the companies that composed the actual economy. In a second phase, it led us to focus on a particular industry which is the luxury one and finally to present the paradox that surrounds the relationship between e-commerce and the world of luxury and especially the many opportunities that flow from it.
