Abstract
La Redoute is a French home shopping website that started as a small family business in 1873. It launched itself as mail-order sales, as early as 1922. They expanded to become leaders in their field taking on the French market, as well as some others European countries. Its success is a combined effort of technological innovations, anticipation to needs, logistical reactivity, and dynamism of manpower. In this regard, this combination takes La Redoute to the first place. La Redoute has had for long the ability to respond efficiently to market expectations and to its consumers. For many years, the wide variety of goods offered in its catalogues has been available at affordable prices, keeping its technology up-to-date in the manufacturing of its products. The benefit gained from the favorable tendency of the development of the mail-order sales business, have allowed them to dominate and be the leader in their field.
