Abstract
Brazil is one of the most promising emerging countries such as India and China. With an 8,547 400 km² surface and a population of 191,043,661 inhabitants, Brazil is the fifth largest country in the world regarding surface and population. Also, Brazil is the 10th global economic power. However, it is one of the countries with biggest disparities in terms of wealth.
In this context LYDC, an English company specializing in high quality handbags wants to export its product lines to Brazil.
LYDC is one of the most famous handbag brands in London. Its chic products are of an exceptional quality with perfect design and great finish. The firm understands women's needs and its wide range allows the brand to be fit the cosmopolitan lifestyle of women across the world.
