Abstract
Coca Cola Company is the brand the most famous in the planet, recognized by more than 94% of the world's population. It's also one of the most important manufacturer, marketer and distributor of beverage products, including soft-drink, orange juice, water, sports drinks, tea and energy drinks. The Coca Cola product was invented in May 1886 by a pharmacist John S. Pemberton in Atlanta, Georgia. The headquarters are still situated in Georgia but the company is present approximately in all the countries.
Coca Cola is represented in more than 200 countries with 400 different brands. The Giant sells more than 3000 different products around the world; the main brands are Coca Cola, Fanta, Sprite, Nestea, Diet Coke; it's also present in the fruits juice sector with brands like Minute Maid. However, the brand is really well-known for his flagship product: "Coca Cola" which is a mixture of carbonated water, Kola' nuts and Cola' syrups. This product made his popularity and success. Coca Cola Enterprises' employs more than 92 400 persons in all the continents. In this essay I will demonstrate you, how will it be possible to adapt this theory to an international brand.
