Abstract
The principal function of the new windshield wiper will consist in removing on the glass surface the various elements which will be able to affect the driver visibility in order to ensure an optimal safety of the driver. Another secondary functions will be added like: the intermittency (the speed of the cleaning interval which could be extinct, normal or fast), the washing (the possibility to wash its glass thanks to the jets), etc.
Our target audience will be of 2 types: the first one will be internal and the second external. Internal target audience can be defined as clients or individual groups which are closely associated with our Chinese company : they could be the line managers, executives and specialists, technical experts and engineers and the factory workers.
External target audience will be considered as Chinese people who currently purchase the windshield wiper. It includes Chinese final customers (final consumers) as in the case of stores exploitation by our company. We will define our target audiences as Chinese clients belonging to a large scale. Indeed, we could find audience at the depression cohort, Second World War cohort, Post war cohort, baby boomer cohort 1, baby boom cohort 2, generation X and generation Y.
The audience could be national as international due to the compatibility of the windshield wiper with the cars range even if the windshield will be more adapted for Chinese's customers. We have to take in account equally the minimum legal age and conditions to drive in China in order to better define the target : at 18 years old (50% of the population: 656 986 856 people, hearing-impaired and even paralyzed (28 million Chinese).
As we can see, the Chinese government is relatively quite open even if potential drivers are subjected to health check in order to determine if they are able to drive (vision test). Thus, our audience will be more important than expected according to the regulations : currently there are 107 087 137 car drivers in China.
