Abstract
Some countries are totally different in their food consumption patterns. Therefore, it is an interesting field especially to analyze the strategy of a big French group, which concentrates its attention on the production and sale of French cheeses. It also analyzes the audiences who want and wish to target countries like the United States. Americans are known to eat bad food or junk food such as hamburgers, hot dogs, chips, ice cream, and so on. In the light of this scenario, the buzzing thought is the possibility of the French food processing company to sell its products in this country (USA). However, if it proves positive, what is the manner and method that the company will adopt? To comprehend this phenomenon in a clear manner, we will delve into the specialties in the functioning of the world leader of the cheese making industry, ?Bongrain'. Thereafter, the question on the marketing strategy adopted by the French company Bongrain SA in order to sell cheese in the United States (i.e. the country with a totally different food culture) will be answered. Bongrain SA is a worldwide company, with a wide variety of products especially in a wide range of Cheese. To be more precise, Bongrain SA is the leader of top range cheeses, other dairy products such as technical butters and the dairy proteins which is intended to promote the food, health and nutrition industry. Further, Gastronomy is the award granted for acquiring the first place in the ranking of top range caterers in France, New York, Moscow and Saint-Petersburg.
