Abstract
This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the Chilean wine exporters. In addition, it grew to be one of the largest winery "boutiques" in Chile with a production of 234,000 cases (one case contains 12 bottles of 750ml which is equivalent to 2.34 gallons) in 2001. The Headquarters of the company is situated in Santiago, the capital of Chile; their vineyards are in the southern parts of Santiago, in the Colchagua Valley. They have two different Product Mixes: Varietal (MontGras Estate): priced from 7 to 8 dollars, offer high quality product for a lower price in 5 different tastes.
