Abstract
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the arrival of web 2.0, the internet users play a decisive role. Information is shared, social networks are created every day, consumers realised their own shopping at any time, the dematerialization is in process. A mass of services are now available on the Internet, with very competitive prices and can represent sometimes, substitute products. The best example is Skype. A new way to call for free over the internet connection called peer to peer Voice-Over-Internet-Protocol. In order to attract people, to become a real leader in this new market Skype has to develop a lot of new strategies. In every country, a phone brand has to study how to enter the market and analyze the consumers' expectations. How Skype can enter the French market? Who is the target? Which marketing strategy will be more efficient?
