Designing Effective Value Propositions with Alexander Osterwalder's Method

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[...] - Result, unwanted problem and characteristics (functional problem like a bug); - Obstacles (what prevents the client from achieving an aspiration); - Risks (unwanted potential result); A problem can be more or less serious, it needs to be classified. The benefit from describe the results and benefits that customers want. - Required benefit (without which a solution does not work); - Expected benefit (what we expect from a solution); - Desired benefit (which exceeds what we expect); - Unexpected benefit (beyond the expectations and desires of clients); A benefit can be essential or secondary. It must be relevant. [...]

[...] MVP Destination Page : Unique web page describing the value proposition, inviting the tester to respond to a CTA. Innovation Game : Created by Luke Hohmann, to evaluate value propositions using cooperative games with the client (online or with the client). Product Box : Ask clients to create packaging that embodies the value proposition. Buy an attribute : We assign a given budget to clients to buy their preferred attributes at the price they set themselves. Fake Sales: The goal is to make clients believe they are actually buying (via website or physical location). [...]

[...] To reinvent at all times Successful companies create value propositions in working economic models and continuously adapt to the market. [...]

[...] 3.3 Experience Test Experience: Procedure for validating or invalidating a hypothesis. Each experience has its strengths and weaknesses, and is more or less fast. Scheme page 217 To produce evidence with a call to action : Formulate an incentive to accomplish a subject to perform an action. To use experiences serves to test: - Interest and relevance; - Priority and preferences; - Consent to pay; Testing interest with Google Adwords : Choose keywords, create your ad, launch your campaign, count clicks. Experience grandeur nature : Engage customers with life-size prototypes. [...]

[...] The Value Proposition Design - Alexander Osterwalder (2014) Alexander Osterwalder is an author, advisor but above all an innovative business modeler. He writes books and articles to share his knowledge, in collaboration with other experts 'Business Model'. Following the publication of his book 'Business Model Generation' in 2010, which was a best-seller, translated into more than 30 languages, Alexander will publish a new book in 2014, which will be the subject of our study. The Value Proposition Design method of Alexander Osterwalder allows you to understand how to use the Value Proposition Canvas to design, test a value proposition, control its production and evolution. [...]