Abstract
I.1.A What is an ethnic group?
The expression "Ethno-marketing" is frequently perceived bad. The term "ethnic" only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to give a universal definition of the word "ethnicity" in order to:
-Justify the using of this new marketing notion; -Show that the idea does not only refer to skin color.
-Some official definitions of ethnicity:
Firstly, we will begin by some dictionary definitions:
-French Dictionary "Le Robert" "Ethnicity: Human groupings who share a domestic structure."
-According to "Reference.com (electronic dictionary)": "Ethnicity" : Social group or category of the population that, in a larger society, is set apart and bound together by common ties of language, nationality, or culture."
