Abstract
The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on business, the people behind the business and exchange of products and services are an important factor for a good working economy and for society in general (Lazer, Kelley, 1973). People may influence business and economics in an indirect way, for example, by feeling unhappy about their lives, which directly influences a business in that unhappy workers are slow and unfriendly to customers. Such behavior may thus influence profits and sales. The ability to self-regulate is thus a primary aspect in the behavior of people. In order to attain a professional or personal goal, people must have the ability to self-regulate (Bandura, 1977). Self-regulation appears to be central to effective functioning in a number of ways. It helps in in impulse control, time management, and in coping with emotions or stress (Murtagh, Todd, 2004).
