How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print, music,...
Multiculturalism in theatre marketing
Essay - 5 pages - Medias&communication marketing
The word 'theatre' finds its roots in the Greek, the word theomai means 'to watch', and has given theatron, that has later become 'theatre'. The theatre was born during the Antiquity when some priests began to mime religious scenes in order to gather the population for...
Product placement in movies and televison
Essay - 12 pages - Medias&communication marketing
Traditional advertising is now ineffective effective in reaching the consumer, who has the choice between a great deal of channels, and is exposed to the newest technologies like digital video recording devices such as TiVo, or watching and streaming movies on the internet. The viewer today is...
What should advertisers do to make online advertising more engaging to consumers?
Essay - 6 pages - Medias&communication marketing
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
The impact of congruency and contrast on the effectiveness of happy ads
Essay - 16 pages - Medias&communication marketing
Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its competitors, so this is for a company a way to...
Creativity in advertising agencies
Essay - 6 pages - Medias&communication marketing
Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely. Its...
Culture and advertising
Essay - 10 pages - Medias&communication marketing
Let us begin by examining the classic ?chicken and egg' question: Do cultural values affect advertising or to reverse the idea, does advertising affect cultural values? The borders and the horizons are opening and getting wider with globalization which is not a recent phenomenon. Some...
Effective Advertising
Essay - 12 pages - Medias&communication marketing
Despite rapid changes in the global environment and competitive landscape, advertising remains as the main marketing communication tool. Advertising cannot be solely creative and original, what is more important is that it should successfully fulfill its functions and achieve the objectives...
By-products of the cinema and the caso of the Star Wars films
Essay - 24 pages - Medias&communication marketing
This dissertation deals with the subject matter concerning the by-products of the cinema. Thereafter the dissertation will progress to collect sufficient evidence that is required to efficiently market and broadcast a particular kind of product. This concept can be clearly explained by firstly...
Blockbuster Entertainment Corporation
Essay - 7 pages - Medias&communication marketing
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...
