Abstract
The ad was created in September 2007
- The video clip was watched over 6 million times in 220 countries!
- The game "Fight for kisses" was downloaded 340,000 times.
- Result:
Wilkinson is one of the leading brands in its market segment (before Gillette). Instead of launching a campaign to introduce a razor with no less than 16 blades, Wilkinson went for a little more innovative option this time by creating this game to showcase its product : Quattro Titanium.
The JWT agency did its best campaigning for Wilkinson, with "Fight for Kisses".
- With a funny blockbuster style intro movie, the site came up with a remarkable approach by allowing users to download a full game in which a baby kicks his dad.
- The brand even gives a chance to win several prizes.
