Advertising planning. The Toyota Matrix
Case study - 24 pages - Automotive marketing
The main goal of the Toyota Matrix campaign is to generate an interest cars among the gay and lesbian populations in the United States of America. The creative strategy for the Toyota Matrix appeals directly to the U.S. gay and lesbian market. The strategy focuses on communicating that the Matrix...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - International marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Marketing: role, functions, meaning, critics, regulation
Dissertation - 21 pages - Marketing theories
This dissertation is composed of three chapters. Basically, we will be looking at the growing necessity for companies to practice the concept of marketing in order to ensure that they are competitive enough in the market. Considering the increase in the implementation of marketing practices, it...
Harry Potter A Success: Thanks to Magic Marketing ?
Case study - 8 pages - Brand management
The ?Harry Potter' series of novels have sold more than 110 million copies worldwide and have been successfully translated into 46 languages. The frenzy that the ?Harry Potter' series has created among people, especially children, is incomparable to that of any other novel in the history...
Beer market in Thaïland
Market study - 19 pages - International marketing
Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700 USD. Tourism...
Beer market in Thaïland - published: 12/05/2002
Presentation - 19 pages - Services marketing
Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700 USD. Tourism...
Logos, pathos and ethos: Shifts in advertising techniques
Essay - 4 pages - Marketing theories
Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a...
Aubade on the lingerie market
Case study - 2 pages - Fashion and ready to wear marketing
Aubade has managed to become one of the most famous lingerie brands on the French market, basically owing to the impact of the publicity campaign led by Ann-Charlotte Pasquier since 1992. Aubade has always innovated without renouncing to the basics. Its product line kept to the basic shapes and...
Implementation of the Evian evolution Brumisateur in BRAZIL
Case study - 13 pages - International marketing
In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a 14.6 % expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year. The Brazilian consumers demand good quality products at reasonable...
Gillette, Indonésia
Case study - 8 pages - International marketing
After entering the Indonesian market in 1971, Gillette with a 48% market share in 1995 became the market leader in its domain. Gillete was expected to acquire 50% of the market share by 1996. The high growth of Indonesian GDP, the rising incomes and increased consumer awareness enhanced...
