Soda War: Coca versus Pepsi
Essay - 2 pages - Brand management
This document shows how Pepsi and Coca Cola influence each other. It details precisely the history of Coca Cola. (with several distinct periods). And then compare the behaviour of Pepsi comparing to his opponent and how they tried to gain comparative advantage with several marketing innovation.
The demand for products from organic agriculture in France
Essay - 3 pages - Brand management
Last February, the Agence de Promotion pour l'Agriculture Biologique published its latest update of its annual opinion poll on organic agriculture produced by the CSA institute. According to this study, 77% of French people consider organic agriculture as one of the solutions to face...
Une petite histoire de la marque Guinness
Essay - 4 pages - Brand management
Arthur Guinness was born in 1725. His family was not poor and in 1759 he acquired a brewery property overlooking the Liffey River near St. James' Gate. Arthur Guinness was an early member of the Dublin Society, an organization that promoted the improvement of domestic industry and agriculture to...
Evolution of the Halal concept: certifications and marketing possibilities
Essay - 13 pages - Brand management
Evolution of the Halal concept; certifications and marketing possibilities: The World Halal Forum took place Kuala Lumpur from May 12th to May 13th, bringing together producers, processors, manufacturers, logistics provider, retailers and others, which actually constitute an industry in their own...
Tobacco marketing in the contemporary world
Essay - 6 pages - Brand management
After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a luxury product and eventually to something very cool,...
Work experience report : Philips
Essay - 45 pages - Brand management
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
