Abstract
Our lifestyle is changing. DIY has become a Consumer trend. We notice that people have much more time to research and learn the novelty. That is why we decided to bring our product on training of DIY in order to react to the expectations of consumers. We are a group of four people who have chosen a service and not a product. Our service is a "DIY Training". We are going to use the 4 P methods: product, price, promotion and place. Our company Bricoforma proposes a training of DIY (Do It Yourself). DIY Training helps people be independent, and make their own way through life. Bricoforma wants to be a good quality service and innovative a training module. The individualized training would accompany people in their approach. It would also incorporate the needs and availability of the individual. The firm makes available skilled personal who are specialists in their domain.
