Abstract
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions, aiming at health care and hotel sectors. The company offers a wide range of services such as interactive television systems, high bit rate Internet access system, interactive display systems and a complete range of equipments. For me, the main goal of this internship was to have a good professional experience in the marketing field in a big company such as Locatel, and to have maybe the opportunity to stay longer in the company as an apprentice for the last year of my studies. Supervised by the product manager, as marketing assistant, my main missions during this internship were to do reports, to update the CRM and to help Fanny Fisher, the communication manager, with the promotions (newsletters, mailings, emailings etc).
