Abstract
We can say that business travellers are people who need to travel as a part of their job to increase their company's revenue or to represent their company in another place. As they travel many times in a year (ten times the leisure traveller in average), they have a high expectancy of the airlines. These travellers are really important for Airlines, the highest revenue part of the margin represent 29% instead of 5% for leisure travellers. And to maintain this profitable niche market, Airlines have to deal with their exigencies and adapt a business model. The Airline Marketing mix (Product, Pricing, Place, Promotions) is really important to attract business travellers who are looking for special features like providing good in-flight services such as meals, internet and so on. Airlines organize themselves as alliances, to attract more number of travellers and increase their incomes by getting more schedule planes by sharing code slots. All these points show us how important business travellers are for airlines.
