Abstract
Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion dollars. And Samsung is not alone, all mobile telephony companies make strong profits. The growth rate of the mobile phone market is constantly increasing and has not known a deceleration for several years. According to IDC, worldwide mobile phone shipments increased by 2,5% in 2004 and has already increased by 36,7% in the years that followed. On this graph (Gartner source), we can see that the mobile phone sales in Europe have not ceased to increase since 1999. Indeed, the sales passed from 91 million units in 1999 to approximately 140 million units for 2005.
