Abstract
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many people scoff at their inception. However, Amazon.com is not such a company. It is one of the largest online sellers of media in the world, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to create a large scale phenomenon like the Amazon River. By 2005 Amazon was a global brand with other 41 million active customer's accounts and order fulfillment to more than 200 countries. Amazon.com, which went online in 1995, was the first company to understand the fundamental basics of e-commerce, and who skillfully used the evolutions in the Internet landscape and composition to its advantage, by constantly adapting to the market.
