Abstract
Nowadays, in our technological world, businesses have to take into account many new different parameters. Within the last decade, the development of the Internet and the access to a worldwide network also contribute to develop new businesses. Starts up and e-shops are now part of the international business landscape. E-commerce is everywhere. In that complex and new environment, how a business to business organization can manage its customers?
Customer relationship management (CRM) and business to business (B2B) are necessary to the achievement of business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will profit all parties in a running business, as well as sales department, marketing service, customer service, and many other supports.
