Abstract
According to Kotler, the term "new product? usually defines: - original products, product improvements, product modifications and New brands developed under the firm's own research. Also, the major sources of "new product ideas? are said to be customers, scientists, salesmen and managements. Due to the limited size of our team and the early stage of the business, we had only one source for new product ideas. New product ideas came out from our own personal and business experience and intuition. Indeed, we were able to define major wants and problems that were not being fulfilled nor resolved through the offer of products currently available on the market. Finally we selected the product that was susceptible to experience the strongest commercial success.
