Paul Hogben (2000), defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this day, the concept of 'systems thinking' has been developing, collecting, storing, analysing and disseminating input data into information for any clearly defined purpose. Although the Marketing Information System is mainly known for 'bringing buyers and sellers into contact, this system has a greater impact than one might imagine. This essay consists of answering questions about the different impacts of Marketing Information Systems over the life of individuals, work environments and the function of society.
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