Abstract
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item "Apple I" in their own garage. Soon, the demand for their product shot up and the homemade production began to rise.
The next step was to think global and create a computer that could be used by everyone in a larger production scenario. The Apple II was born in 1977 with the aid from Mike Markkuka who invested about $ 250 000 . .It was a huge success and the growth rate was unbelievable. A new market developed with the launch of this product: the personal computer market.
This market witnessed an unexpected growth till the present date as technologies incorporated into computers are nowadays more and more efficient and powerful.
Within a span of 30 years, this niche market transformed into a huge consumption market. In 2008, Gartner, a consulting practice estimated that about one billion of computers are used in the world. This can be attributed to the proliferation of computer skills and education to children present in developing countries as well.
Apart from computers, Apple focuses on its latest technological innovation-the iphone too. Its portfolio changed over the years and today, it has evolved from developing laptops to downloading platform with Itunes or mobile phones with Iphone.
The company has always faced crises periods by emerging with new products and efficient marketing strategies lead by its emblematic CEO Steve Jobs.
