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Dissertations in ICT marketing

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07 avril 2008
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Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?

Dissertation - 30 pages - ICT marketing

Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...