Abstract
In this document, we are going to market the iPad in the Chinese Market. The iPad is a product of Apple, the well‐known American company led by Steve
Jobs. First of all, we will take a quick look at the Apple Company concerning the iPad. So in the first part, we will briefly describe the Apple company and the iPad in order to know where we are. The Chinese market is a very specific and difficult market. So in order to market a product in China we have to study this country. In the second part, we will analyze the Chinese market. In this study, we will see the characteristics of the country (political, economical, social) and we will also look at the different kinds of customers we can find in this market. As the iPad and all the Apple's products are high tech products we will study the high tech market in China. In the second part, we are going to answer to where we want to go? In order to market the iPad of Apple in China we have to set up a strategy. We will set up this strategy in the third part. In this strategy we have to take into account all the specificities of our target market in order to choose the right customers, the right price, and the right distribution channels. And to finish, will we conclude and make some recommendations.
