The Club Med's strategies of growth

Abstract

The Club Méditerranée is a French firm of services created in April 1950, which markets travel and leisure products under the name Club Med. Its logo represents a trident, Poseidon's attribute, and the symbol of his seas.
Domination: The group's activities are the largest in the area.
Exploitation: The Club Mediterranée also manages a cruise ship (the Club Med 2); the travel agencies Jet tours and Club Med Découverte, The Club Med World and the Club Med Gym.