Abstract
This document is about the creation of a new shaving cream that does not exist in the market. It begins with the competitive analysis of three products, then there are the definitions of the new product and the target audience. To finish with, there are the regulatory issues that have to be taken into consideration, and of course, the final campaign.
We can see some advertisements on TV for this product and other shaving products of the same brand. Also we can see some ads in magazines, but the brand promotes its products thanks to sport sponsoring. For example, it has already sponsored the French rugby team. We can also point outthat it can be present in events and that events will provide the opportunity to distribute some free razors with samples of the shaving cream, after-shave, etc. to people.
