Abstract
The clothing market is one of the most competitive markets. Nowadays, the production is concentrated in China because of low labor cost. We know that this country is hailing more foreign investments and is going to be a super economic power in a few years. This is the most populated country in the world and the Chinese purchasing power is growing every day.
The globalization involves every company from the small ones to the international ones. In order to be able to compete with big companies, it is important to go abroad and find new targets. It is also important to increase market shares by having a competitive advantage. The research for profit involves big companies to go internationally by offering new product or services.
The current crisis has many consequences on international trade because everybody is dependent onthe United States growth. Some countries seem to suffer "less" because they have a bigger growth rate. We can notice that in China, India or Russia. They suffer from the crisis but the economic experts say that they will catch up soon because of their own demand. In this report, we are going to be more focused on China. China has been the fastest growing country for the past 20 years. The middle class represents almost 700 million people and it is a huge potential for an international company such as Caroll.
