Abstract
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which figure on the back of the advertisement. The website permits to the consumers to go to the Internet to see the different products of this brand. This advertising just shows three products. All The women who figure on the advertising are different. They come from different countries and all have not got the same body but any of them have got the ideal body. These women are not models. They are authentic. They have not complex of their body. They look like happy to be photographed. This brand wants to encourage women to celebrate themselves as they are. Dove does not apply the code beauty traditional of the advertisement.
