Direct Marketing and McDonald's use of Direct-Mailing

Abstract

Direct mail can be considered as any unsolicited printed material sent directly through mail, or somehow delivered to the prospective customers or contributors. Things like catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered as direct mail. Prospective and existing clients can benefit from receiving direct mail advertisements. Prospective clients can benefit from awareness of a product or sales promotion that they may not have known existed.