Abstract
This report examines the concept of social media marketing using Facebook. Victoria's Secret Pink approach to Facebook marketing is thoroughly analyzed in relation to the relevant buyer behavior theories. It also highlights the strengths and weaknesses of Victoria's Secret Pink approach of using Facebook. Similarities and differences between VS Pink and U-Kotex are done by looking through the product characteristics and the target segments, and also their present strategies in Facebook. Proposal for U by Kotex is made by analyzing the opportunities and risks of using a similar approach. Finally recommendations are derived from the overall analysis.
