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Thesis in clients and users behaviour

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11 avril 2011
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Teens: A new marketing target

Thesis - 20 pages - Clients and users behaviour

The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...

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