Abstract
The "Beatnik" generation, born in the 50s, has contributed in creating historical events such as May 68. It was a movement, which pretended to help people to get out of their cultural narrow-minded vision.
"I hope it is true that a man can die and yet not only live in others but give them life, and not only life, but that great consciousness of life."
The term "beat" has its foundations in several cultural elements, but is widely attributed to author Jack Kerouac, widely known as the creator of the beat movement, even if he had regret about the other uses people gave to this word, including the media which turned it against the movement. In his first use of this word in 1948, in a conversation with the author John Clellon Holmes, Jack Kerouac was defining his group of friends, a group of multiple authors. These people played a prominent role for the cultural influence they had on media, politics, and people think that nowadays we must deal with their text if we want to illustrate what the "Beat Spirit" was.
In this paper, we will compare this thinking of popular culture with Fiske's vision of popular culture, looking beyond capitalism and consumption society, and leading to a vision of capitalism and domination as a power for the mass.
