Abstract
The question of the representation of a culture through media raises creates political, ideological, esthetical or social issues. I will briefly analyze the main problems highlighted in the issues stated above, in order to understand why media plays such a important role in our imaginary construction of the cultures. It was not until the late 1980's that Anthropologists started paying importance towards media. One cannot deny the ubiquity of the global media. Television, video, radio, play a significant role in our every day lives and have a huge sociocultural significance.
