Abstract
History and the upheavals it has brought have definitely shaped the ways of life and the cultures over the centuries. The notion of trade has existed for hundreds of years and saw its dawn in the early stages of human civilisations. The modern capitalist societies developed a particular shopping culture over the years, especially after the big events of the 20th century such as the World Wars, the Great Depression and others. The need to boost again the economy was at the heart of political preoccupations. Ever since, western societies have encouraged people to spend more and more. Capitalist societies have indeed dictated people's ways of life, shopping and programmed them to shop.
