Abstract
When companies from different origins are working together, often they meet problems of communication and misunderstanding. It is due to the difference of cultures and background of each part. We use the word cultural clash to define this type of bad interaction between two cultures. Cultural clash is the phenomenon individuals commonly experience when they are confronted with realities of a different cultural environment.
It describes the feelings of individuals when they meet different social norms, values, beliefs, and way of doing (De Cupua, Wintergerst, 2004). To resume we can cite these words from Geert Hofstede "culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster".
The case study given shows difficulties between two companies, the first which is American asked to the second one which is French to design a building for their company in France.
