Abstract
I have chosen to focus my work on the subject of Globalization in order to understand this notion better and increase my knowledge in this domain. It is very important for me to understand it well because I want work in the field of marketing and event management. According to the university of Auckland business school Marketing is defined as the area of management responsible for researching and satisfying customer needs, through market planning, product and service development, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other stakeholders." This definition shows that having some notions about this phenomenon is fundamental. Knowing things about globalization definitely include in consequence having an idea and considering this aspect that has changed the world. Since the emergence of the notion of globalization, the world has gone through a series of modifications.
