Abstract
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve an operating profit margin of 6% in 2009) and growth (sell an additional 800,000 units in 2009, compared to 2005). Renault's ambition is to become the most profitable European volume car company. The group now owns plants all over the world. Renault is present in 118 countries, and has had worldwide dimension thanks to its alliance with Nissan, its acquisition of Romanian manufacturer Dacia, the creation of the South-Korean society Renault Samsung Motors and its strategic partnership with AvtoVAZ in 2007. Renault is also the most sold in France. It is ranked ninth in the global car market. Renault was the most sold brand in Europe several years ago, but relinquished it to Volkswagen.
