Abstract
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets.
Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging markets in Asia and in the Middle East, but the main interesting ones seem to be India and China. In this paper, we will analyze the situation in both countries (economical, political, financial and demographical) to know where it's better to invest for potential investors.
The People's Republic of China is the third biggest country worldwide in terms of surface, after Russia and Canada. It's the most populated country, with 1,321,851,888 inhabitants who share 9,326,410m². There are 14 border countries (North Korea, Russia, Mongolia, Kazakhstan, Kirghizstan, Tajikistan, Afghanistan, Pakistan, India, Nepal, Bhutan, Myanmar, Laos and Vietnam).
The average growth rate last year was around 8%, which has attracted foreign companies.
The Republic of India is located in Southern Asia. Its total surface is 3,287,590 sq km.
The country shares borders with Pakistan in the Northwest, with China, Nepal and Bhutan in the North, and with Bangladesh and Myanmar in the Eastern part of the country. The country has borders with the Arabian Sea in the West, as well as with the Bay of Bengal and the Indian Ocean in the South.
There is one main river, which is the Ganges river in the East (Ganges is the holy river).
